We may be able to judge some simple trademarks in our daily life, but we can not judge the more complicated trademarks, such as Mark trademarks and combination trademarks. What are the categories and functions of trademarks? The following is a brief introduction.

Classification of trademarks:

The types of trademarks are divided into several categories, which can be classified according to structure, use, and use methods. The structure classification can be divided into trademarks: text trademarks, graphic trademarks, Mark trademarks, and combination trademarks.

1. The word trademark. Text trademarks are composed of words and letters. Chinese character trademarks can also be marked with Chinese Pinyin. In addition to the main trademark names, the word trademarks sometimes have factory names and place names written in small characters. Registered trademarks and so on.

2. Graphic trademarks. Graphical trademarks refer to trademarks made up of patterns that we ourselves design. The advantage of graphic trademarks in the trademark category is that it is not limited by region or language, but it has its own disadvantages that it is inconvenient to call.

3. Mark: Mark marks are simple, characteristic marks or symbols composed of trademarks. The mark Mark is abstract in meaning, but it has the advantages of simple striking and strong marking.

4. Combination trademarks: As the name implies, several trademarks are combined, referring to trademarks that are composed of words, letters, graphics, and symbols. However, the combination trademark requires the combination of text, graphics, marks, etc. to be coordinated and consistent. It is generally a combination of text and graphics or a combination of text and notation. Combination trademarks occupy an important position in our current brand design and become more and more common.

Role of trademarks

1. Protect the products of the company from infringement. Trademark is a kind of authoritative and property right mark. After registration and filing, it receives legal protection. In the enterprise, the trademark has the exclusive right. No fraudulent use or imitation shall be allowed, so trademarks may protect the interests of consumers from infringement.

2. It is conducive to the establishment of the brand. Due to the characteristics of the above trademarks, it will play a role in supervising and guaranteeing the quality of the enterprise's products. The quality of the products produced by the production enterprise has an invisible role in the supervision and promotion of the level of the products of the enterprise. Once the trademark is fixed and used repeatedly, it becomes a symbol of the quality and characteristics of an enterprise's goods. The good and bad design of the brand directly affects the dissemination of the brand and is easily recognized and recognized by people.

3. Promote the sale of corporate goods. The brand design is simple and clear, easy to remember, unique striking, easy to identify features to promote the goods, easy to leave a deep impression on people. The product has a trademark, which makes it easy for consumers to understand the performance and quality of the product. Such as the old godmother, its trademark is a combination of graphics and text trademarks, a person's image and text, to achieve simple, easy to remember, goods sold at home and abroad.

4. Beautiful packaging. The trademark is an important part of the product and packaging decoration screen. It is beautifully designed, has a profound meaning, is novel and unique, and has a prominent personality. It can decorate the product and beautify the packaging well, so that consumers are willing to purchase it, which is more conducive to the shaping of the brand. When it comes to personalization, the trademark of Apple is highly personalised.

The selection and application of trademarks is very important to the shaping of the brand in the later period of the enterprise. For a company with a successful brand, it can act as a silent salesman. If we see a package of Huawei products, we will immediately know that the product is Huawei. At this point we just need to see the box and understand that the product in it is what we need, and we immediately buy it.