In making the innovative design of the packaging box, we do not design according to our assumptions. In the process, we also need to consider many factors, such as the packaging design should be consistent with the physical product, packaging design should be tailored to consumers 'preferences.

First, do personalized packaging to be familiar with the market: personalized to meet the needs of the market, can not leave the market; To know the psychology of consumers, we must match the psychology of consumers, achieve the coordination of packaging and commodities, and enable consumers to recognize the characteristics of the existence of commodities. We should consider every detail of making personalized packaging, to reflect the individual brand, highlight our ideas. Another main purpose of our main packaging is also to make customers accept and agree with the same product at the same time to distinguish it from similar products.

Second, personalized packaging design to consider how to highlight the individual: on the packaging people can see at a glance is definitely the color on the packaging, so we should fully consider how to use the color to create a visual impact on the customer. One report showed that people's awareness or memory of the brand accounted for 83 % of vision, 1 % of hearing, and 3 % of touch. From this we can see the importance of color in packaging design. Because different colors can convey different information to people and can affect people's psychological activities. For example, the blue classic that has been very popular in recent years is that its packaging uses a large area of blue, so that it can correspond to the brand name. In people's consciousness, it will cause them to see blue packaging at the time of purchase and immediately think of his brand.

Remember environmental protection in our personality: We live in an era that advocates sustainable development. Environmental protection is no longer a consciousness, but has been incorporated into China's development strategy. It is the goal of consumers and designers to create packaging design which is beneficial to ecological environment protection and human body and mind. Therefore, the packaging designer should stand in the social consumer group and protect the environment to carry out the packaging design when doing the packaging design, and repeatedly review their own design is reasonable. Can not pursue the personalization of packaging and cause over-packaging, over-packaging not only increases the cost of packaging enterprises, but also increases the burden on consumers, causing waste of resources, increasing the cost of environmental governance, and causing social burdens.

Therefore, when we design the packaging box, we must not only consider the market and consumer groups but also stand in the perspective of the needs of the times to design, so that the packaging design is what we really need.