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    What is the overall design of the package?

    2018-12-17 14:57:43 Announcer:Shenzhen Gathe Printing Co., Ltd. 772

    When we design the packaging of our products, we should take into account the package as a whole rather than a surface or a point in the packaging. The packaging is three-dimensional. When consumers look at the packaging, they come from many angles. We can not only consider the effect of the main surface. We should also consider the relationship between the main exhibition surface and other aspects, and consider the overall image of the packaging. We combine graphics, text, and color, using a variety of design and aesthetic techniques to form the whole that we want to construct.


    First, when we look at a box, we usually look at its front and back, so a carton packaging, its front and back become the main display of a box. Sometimes we encounter the situation where the width of the side and the main surface are the same, which is that we often use the same design, so that the surface of the box becomes the "main surface". No matter how we look at it, we get the feeling of the main face.


    Second, packaging is based on positive and negative aspects. The side mainly describes the attributes of the product, such as the function, composition, weight, and precautions when using the product. The overall elements of the packaging, which must be linked and differentiated, produce rhythmic changes in the layout, and guarantee the scientific and quality assurance of the design.


    Third, when designing the main exhibition surface, we are arranged in words, photographs, illustrations, and patterns across faces, not just in one face. We want to connect several faces into one subject, that is, treat several faces as one face. A large "main exhibition surface", at this time to ensure that the picture of each face is also complete after the packaging. The purpose of this design method is to make the product form an advertising surface during the sales display, increase its visual effect, and achieve the purpose of promoting the product.


    Fourth, when it comes to the product of the container class, there are corresponding labels on the packaging. The number, shape and size of the label selection have a direct relationship with the shape of the container. Therefore, when designing the packaging label of the container class, it must be designed according to the specific conditions of the container.


    Of course, the color design of the label must also be selected according to the color of its container or box. The label should be consistent with the color of the box or container, highlighting the brand name and trademark of the product.


    In the design of packaging decoration, we must design according to our ideas and themes, starting from the whole, consider from the generous, consistent with the packaging characteristics such as the principle of simplicity, personality, beauty, in line with the characteristics of the goods and consumption habits.


    There are many factors to consider when we carry out the overall design. We can not only consider the general direction and can not only stop at the small details. Whether it is large or small, we must consider comprehensively to ensure that the design elements are complete.