The packaging of more successful data line boxes or other products needs to be designed with many factors in mind, and it must be grasped during the design process. The following briefly describes the key points of the packaging design.

First, data line packaging is an effective means to establish the affinity between data lines and data line buyers. It plays an extremely important role in the production, distribution, sales and consumption fields and is an important issue that data line packaging designers have to pay attention to. From a broader perspective of development, the concept of packaging design covers a variety of important elements such as materials, device shapes, printing, and visual communication.

Designers should realize that every commercial packaging design, the birth of two difficulties. The first is the customer's recognition, which is regarded as the "quasi-student certificate" received in the packaging design field; Then it is the recognition of the market that it really gets the "account." Design to be approved by the company, if even the company does not recognize, no matter how well designed the plan, even the opportunity to come out is not, the opportunity to show only in the design room; Even if the company recognizes your packaging, but the market does not, I think such packaging will generally continue to survive the probability and time is not too long. So at the beginning of the design, what is the research around the customer's needs? What will the market accept? "We can only improve the success rate of data line packaging design by developing around these two issues and finding out the direction of the design and the strategies to deal with it.

In reality, customers do not want to see all the hard work done by the designers go to waste and make a lot of articles to show them, but there is no design. Instead, they want to see what they expect as soon as possible. In most cases, after receiving the design Commission, designers will try to produce as many drafts as possible as soon as possible in the early stages, and then select a few options for focused research and design. We always hope to produce a satisfactory manuscript as soon as possible in a short time, and try to locate the accurate manuscript design and determination of each product. Then, propose to the customer. And this usually produces a design that meets or even exceeds the customer's previous expectations. This design management style is undoubtedly beneficial to both the designer and the customer.

Of course, based on the designer's high pursuit of the design success rate, we are forced to carefully study the various precautions and factors entrusted by the customer, and what is important is the rapid determination of the core information and the visual performance of the style. This is essentially also the issue of packaging design positioning. The core information is sometimes clarified by the client, because as a designer, it is not familiar with the client's business and business area, but more often the client only provides basic information. The designer needs to communicate with the customer to discuss the design positioning and reach a consensus during the design process. Therefore, it is recommended that the designer and the client communicate more information and suggestions during the entire design process. After that, it is necessary to combine various factors such as the target market and product characteristics to finalize the specific content, main and secondary relationships, and performance forms of information.

When it comes to design style, it mainly involves the continuation of brand style, corporate decision-making preferences, target consumer group preferences and commodity positioning. Among them, the preferences and commodity orientation of the target consumer groups are usually important factors. The style of packaging is based on the visual form of information. Usually, the professional quality of the designer is relatively high, because the style of packaging can be better shaped. Whether designers have good professional qualities, that is, whether they have good professional skills and aesthetic qualities, is often the key factor that determines whether the style and aesthetic quality of packaging design are in place.

Although we often say that the success of a product may not necessarily be due to the success of packaging, the success of packaging can greatly promote the product to achieve greater success. Correct design direction, clear order of design elements, solid design technology, and good aesthetic literacy are the four key factors that together constitute the success rate of packaging design. In short, designers should fully understand the importance of commodity packaging design positioning, always take market circulation as the goal and consumer demand as the design direction, so that our data line packaging design is more targeted and appealing, improve the overall packaging design The success rate.

Designers or companies can refer to the above suggestions when designing packaging, hoping to reduce the detour and save money and energy in the design process.

(This article is originally produced by the Shenzhen Jiajie Packaging Box Printing and Customizing Factory. The reprint must indicate the source: www.hkgathe.com, cherishing the results of others 'labor, that is, respecting oneself!）